Aimlessly looking around on the internet for… well, nothing.
I found this companies website that specialises… actually, solely designs and manufactures their own watches. The designs and styles are very unique and they claim to be changing the watch industry of the 21st century. I’m no horology expert but I do like their products.
Looking at their collection, you could describe their designs as incredibly detailed, precise and complex but in a way that encourages you to explore the design further.
The company is called Urwerk, have a wide variety of completely different watches but all have a certain aspect about it that links themselves to the brand. By looking at one watch, you could tell that the others belong to the same company.
The company operates in the definition of niche market and , speaking as a student, astronomically pricey. They don’t have their own retailers really, but are available in special retailers in places like, london, paris, las vegas and dubai (clues as to how expensive they are). According to their official youtube channel, they only make around 150 watches so to make any profit you can already tell they would be operating in the hundred thousand dollar/pound/whatever area.
BUT HOW MUCH?!
Hang on, First of all let me show you some of their collection. The prices I found were from the Chrono24 website.
Model: Urwerk 110 PT
Price: $85,000 (not bad but we get bigger!)
Model: Urwerk 202 White Gold
Price: $115,000 (now we’re hitting the big bucks)
Model: Urwerk 210
Price: $152,000 ( :O )
As you can see, extreme prices, but they are extreme watches. The 210 has a power measurement feature to show how much power you’ve generated for the watch in the past 2 hours. A feature designed to have the owner ‘connect’ better with the watch.
Here are the rendered videos they produced which I think are extremely impressive
Either you love it or hate it and well… I wouldn’t mind having one!